JERRY OWENS

SEO is all encompassing when it comes to your web presence and performance in the SERPs. It's the glue that makes everything work together and involves all aspects of on-page, off-page and technical elements of your website as well as tracking results you are getting. When one part is neglected, the results can be less than optimal. The number one goal of your SEO strategy should be to attract more visitors and get more conversions.  Below I'm going to outline some of the most important factors of how I feel SEO should be handled.

This is a crucial step to any successful SEO strategy. Without having some familiarity with the industry terms and the other businesses that will be competing with you, it will be nearly impossible to make sure that you are targeting the right customer.

Once you have gained some knowledge about the industry and know the customers you are targeting you can do the proper research to find the best keywords. Many SEOs and business owners "know" what they want to rank for but those are not always the right words to target. It's more important to target the keywords that your customers are searching and sometimes those two things don't match.

Content is and always has been the number one ranking factor. But just producing content isn't going to work. You have to avoid spammy garbage and focus on quality content that is unique, informative and most of all matches with the searcher's intent. Then you have to present that content in a manner that will get the visitor to take the desired action.

Having quality content presented in the right manner will not only rank you higher but will increase your click through, reduce your bounce rate and increase your conversions. 

Does Google even care about backlinks? Maybe, maybe not.....did I just lose you? Google cares about delivering quality information that satisfies what the searcher is looking for. Backlinks are one of the primary ways that Google or any search engine has to gauge how much authority your site has. So getting links is good but not just any links will do. Avoid spammy links from web 2.0 sites, blog networks and sites or articles that have no relevance to what your looking to rank for. I personally feel that if a link isn't generating some clicks to your site, Google puts very little value in it, regardless of where it's coming from.

User experience will become a bigger part of ranking in the future. With more and more focusing going on mobile experience. If your site takes even a couple seconds to load, that could be enough to knock it out of the top spots in the SERPs. Having a site that is properly optimized includes server speed, making sure your images are compressed and served at the right size, avoiding elements that use a lot of bandwidth (I like the animations but I advise people to avoid them in the future), make sure that elements don't cause your screen to shift around during loading.

This area was getting a lot longer than what I had originally expected so I'm going to wrap it up with this thought.  SEO is both a science and an art. Finding the right balance of site structure, on-page SEO, link and citation building, technical elements, and overall user experience is not done overnight. It requires patience, the right tools, constant monitoring, improving on what is working and adapting to the changes that are made.

If you are looking for someone that is knowledgeable in marketing, using the right tools, leading the right group and getting results, I hope that you consider me.