Valley Goldmine is a gold dealer that has been in business for over a decade. They have 14 locations in 2 states.
Valley Goldmine
Project Overview
Arizona Locations
Phoenix - Chandler
Texas Locations
Dallas - Fort Worth - Allen - Plano - Frisco
Arlington - Grapevine - Lewisville
McKinney - Addison- Irving- Southlake
Arlington - Grapevine - Lewisville
McKinney - Addison- Irving- Southlake
Challenges
The company had been around for about 6 years and had 12 locations in the Dallas/Fort Worth metro area. They had been relying on PPC marketing for most of their online traffic and had worked with several marketing companies including ReachLocal to increase conversions but with little success. They had also hired other "SEO guys" but had not seen any improvement in rankings.
After an analysis of the site a number of problems we had found that there was a lot of room for improvement:
After an analysis of the site a number of problems we had found that there was a lot of room for improvement:
- There was no SSL certificate
- The site was using an outdated version of WordPress
- The theme used was not mobile-friendly resulting in a very high bounce rate.
- Content was thin
- The existing backlinks were coming from mostly web 2.0 and UGC sites adding very little to the domain's authority
- The site had been hacked and we found malicious code inserted into the homepage. The owner said they had been having a recurring problem with that and they had hired someone to remove the code and fix the security issue.
Valley Goldmine
Results Timeline - 24 Months
568% Increase in organic search traffic
935% Increase in page one rankings
812% Increase in website leads
539% Increase in GMB leads
935% Increase in page one rankings
812% Increase in website leads
539% Increase in GMB leads
Valley Goldmine now dominates the top positions in all of their search terms, many times having as many as 3 results on page 1 of the SERPs. This includes their organic and GMB results.
The Work Done
Complete website overhaul from the ground up.
- New custom theme ensuring a mobile-friendly design
- Installed SSL certificate
- Updated WordPress and all plugins and set them to auto-update.
- Clear above the fold CTA to increase customer conversions.
- Streamlined loading by serving properly sized and optimized images
- Removed all unused CSS and Javascript that plagues WordPress sites
- Created new content including individual location pages and product pages
- Implemented an internal linking strategy to pass authority throughout the site
- Secured relevant location and industry-specific backlinks.
- Made it easy for customers to leave reviews on GMB and Yelp
SERP Ranking Samples For Dallas, TX
ahref's difficulty score 53
Position #1 in Dallas, TX Organinc
Position #1 Dallas, TX GMB
ahref's difficulty score 33
Position #3 in Dallas, TX Organinc
Position #1 & #2 Dallas, TX GMB
